Poppi

As Lead Houdini Artist at Steelworks for the Poppi Lemon-Lime broadcast spot, I developed the overall look and feel through detailed shading work on the soda can and lemon elements. I created the dynamic can drop simulation, crafted realistic bubble simulations, and refined textures that complemented Poppi's signature chrome aesthetic and vibrant color palette to highlight their newest flavor release.

Role

Lead Houdini Artist

Colaborators

Tools

Davinci Resolve

Houdini

Redshift

Side Fx Houdini

Substance Painter

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Concept Exploration

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Research
& Development

Early concept development showcasing key visual moments and technical approaches explored for the project.

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Technical Execution

For the Poppi project, I overcame key technical challenges by developing realistic chrome can materials, crafting vibrant lemon shaders that popped visually, engineering precise liquid drop simulations for the opening sequence, designing natural bubble interactions with citrus elements, and creating typography that convincingly dissolved into liquid while preserving the brand's playful aesthetic.

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